Mazda

Project:

Advertising Visions

Client:

Mazda

Brief:                                                                                            

Come up with advertising look and slogan for the Bi-xenon headlights. The formats you should work in: Press - 210x270mm uncut, right, 5 mm trim on three sides. Billboards - 4x3m, 10cm pizzas on all sides

The Idea:

The ad should prompt you to catch up and not loose momentum. "Mazda" is on the top of the wave and you are on the perfect timing to catch it.