Karnobat

Project:

Label / packaging

Client:

Alcohol Manufacturer / Distilleries

The task:

Rebrand the label for spirit drink "Menta" for alcohol distilleries. You should know that this brand is not our most successful and is is not the largest on the market.

Insight:

Since this typical drink, I decided to use typical motives from our heritage. They are called 'Shivitza' and they were used in folklore clothing. Usually, they were sewed on the clothes and different regions carry different symbols and tracery. Using old 'Constantinopol' font typical for the old times.