Energy Drink

Project:

Logo / Packaging

Brief:

Create a logo and packaging for an energy drink company which produces and sells brain-boosting energy drinks.

Concept:

I took this direction because this reminds of lighting, which we subconsciously associate with power. Our brain usually associates right upper side with success and prosperity. The colours that I fancy are very trendy and gives a smooth look. Some people can associate this symbol with the letter 'S' which can be clearly related to 'Success', 'Strong' and 'Superman.