Aeonios

Project type:

Branding / Campaign

Industry:

Luxury goods / Watches

Brief:

Create a full brand identity with all communication materials for a start-up watch brand. Communicate classical look with a future vision which will create a memorable awareness.

Insight:

If you want to represent the classical look you should use classical methods. "Aeonios" comes from the Greek language and means "everlasting". So I decided to use visual art that will be always eternal and that is why I chose "Calligraphy".

The Idea:

Most brands in the sectors use only typography or initials. Representing the brand with a clean elegant minimalistic design. And on subconscious level recalls you to desire this product and lifestyle